Until a few years ago, eSports were considered only a passing fashion and few companies saw the potential of this category and have managed to take advantage of it. Have you heard about eSports? It is an extension of video games, considered as electronic sports in...

In 2022 we have witnessed important achievements in the world of digital marketing, and although there are still more than 2 months to start 2023, it is important that you start strategically planning your social media activities for the next year. Stop using your old...

We closed the month of October 2021 with the shocking news that Mark Zuckerberg would say goodbye to Facebook, at least as the name of his company, and that he no longer wanted to be associated only with the world of social networks when he had so much potential...

While traditional and social media marketing has been gaining ground in recent years because of the amount of audience it can capture, no marketing campaign can be considered complete without direct marketing. That is, marketing techniques that have close...

They came to stay and generate a great movement that grows every day and is recognized around the world. This is the NFT, a product of Blockchain technology, the same that brought us cryptocurrencies. It has been the artists and game developers who have benefited most...

Companies of all kinds have already launched themselves into the NFT arena making incredible profits that have helped them grow as is the case with small artists and game developers, is that the sale of art and data has become one of the markets with greater demand in...

The advantages of using videos to promote your products or services When we use audiovisual support to promote products or services, it is known as video marketing. It is one of the strategies most used by experts who motivate the audience most strongly. However,...

Memes are a form of expression that was born with the digital age, where images are exaggerated with messages in a mocking tone. Currently its popularity has grown exponentially leaving everyone waiting for a new one every time a world event occurs. Believe it or not,...

Covers offer enormous potential to companies, and many of them do not know it. Regardless of which one, it is important to display it in a visible Fan Page space. In the past Facebook did not allow Call To Action, price or contacts on the cover. Currently it does and...

The most important social networks for every business The digital age shows no signs of stopping, but continues to evolve and refine its methods. Currently businesses require presence in social networks, but in the market there are some that offer better advantages...

It doesn’t matter if you publish late, what matters is knowing how to publish... Immortal words... of my own making. Publishing on social networks is a fundamental task to capture your target audience. In addition to being a quality content this must have a set...

A content is the key to attracting real and quality people. When what you post makes sense to others or helps solve their problems, rest assured you won a new user. However, for this 2019 there are new measures to consider. Know the ideal measures for digital content....

THERE ARE MORE THAN 30 SOCIAL NETWORKS, WHAT DOES YOUR BUSINESS NEED? Choosing a social network can be a very interesting job, especially for those looking to take advantage of its benefits in marketing. However, not all provide the precious value you expect for many...

The eternal struggle to get more audience This is the question that many people ask when they run social networks. The word followers has become a symptom of popularity, when it is high, or unpopular, when it is low. However, in a more business environment, it...

Today, markets are much more competitive than in previous decades. The way the world moves is different, and consumer behavior changed in the digital age. The customer has more information and power within this interconnected world, where messages are no longer...

In today’s world dominated by millennials and generation Z, the power of video is growing. This is why companies are aware of the importance of video marketing in their communication and sales strategies.  This change in consumer behavior has led brands to take more...

Today, invest in social media is essential for the growth and positioning of any brand both online and offline. According to specialized studies, at least seven out of 10 consumers have acknowledged being influenced by social networks during their purchase processes....

For this year will be materializing important changes in the way of doing digital marketing. Here’s where the trends for the coming months are pointing in this area: Video Marketing: This format is fashionable and has become an essential part of marketing strategies....