In 2022 we have witnessed important achievements in the world of digital marketing, and although there are still more than 2 months to start 2023, it is important that you start strategically planning your social media activities for the next year.
Stop using your old marketing methods, not because they are bad, but because we currently have at our disposal a lot of digital tools that not only allow us to promote products and services through different means, but we can also know the impact that each of our actions generates and then reinforce marketing strategies in a comprehensive way based on the preferences and buying behavior of your users and consumers.
For this and other reasons, we want to share with you some of the marketing trends that will continue to take hold in 2023 and allow you to optimize your brand’s efforts to excel in the market and improve the level of affinity and satisfaction of your customers.
Google Analytics 4 is the new version of data analysis provided by Google, which is able to collect more accurate data that will allow you to better understand the behavior of Internet users who access your website and other social media platforms linked, from understanding the journey you make on your website, defining conversion and behavior models, and even predicting behavior patterns.
Google Analytics will also allow you to integrate AI to optimize digital marketing campaigns and at the same time improve the user experience by providing information about their behavior, which allows to automate some processes such as the selection of the target audience, the most appropriate media and channels and content with greater potential to generate engagement and interaction with the brand.
In addition, the implementation of Chatbot hybrids that combine software to provide information and perform specific tasks with personalized assistance to attend to more complex tasks and interact directly with users to solve doubts or problems.
Entering the world of social networks, collaborations with influencers to promote brands and products remain booming, and according to Business Insider is projected to increase advertising revenue by 32% by 2023 compared to 2019, reaching revenues of 16 billion dollars. Are you already using influencers in your marketing strategy? If you have a low budget you can opt for collaborations with microinfluencers which can achieve up to 85% engagement with their followers.
Another low-budget trend you can incorporate are podcasts, whether you make your own with topics of interest related to your products or services, whether your brand participates in podcasts relevant to your market sector, or whether you are a sponsor of one. But remember that these should not be for an aggressive sales strategy.
The digital world changes every moment, and to grow as a brand you must identify those trends that can generate a positive impact on your consumers and take advantage of all these tools. Don’t wait any longer and start creating a digital presence for your brand.
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