The most important social networks for every business

The digital age shows no signs of stopping, but continues to evolve and refine its methods. Currently businesses require presence in social networks, but in the market there are some that offer better advantages than others.

Although the decision to go out on one social network or another depends on the users, the budget and the objective, is not without saying present in the best. In the next post we will talk about these platforms and why it is important to appear on them.

What are the most important social networks for a business?

Many statistics list the best social networks in the world. These are based on data such as number of registered users or in use. For a business it is necessary to have a presence on Facebook, LinkedIn, Instagram and YouTube.

Each one has a specific type of audience, types of strategies, methods of control and management, content and publication schedules. Learn more about the benefits of these social networks for your business:

Facebook

This social network tops the list as the best platform in the world at the level of registered users and in use. With more than 2.271 million people, Facebook is the main social network that businesses should use. Since it allowed it to be used as a business medium, it increased its popularity.

YouTube

YouTube is the second most used platform in the world. It has more than 1.900 million users, visitors and registered. For companies this platform means a means of generating quality audiovisual advertising. It is the best way to reach an audience with information, promotions and offers of products and services.

Instagram

It ranks sixth on the list, surpassing the 1 billion user barrier. Its openness to the business world made the number increase and with it its popularity. Being a visual social network makes people remember the message better. This is vital for a business campaign.

LinkedIn

Being an entirely professional social network, companies use it to search for optimal candidates and meet customer needs. It is a meeting place for business, work content and a lot of human resources.

These digital platforms are part of the most important squad a business should have. It’s important to know how they work to make a better impact on others. The key is to increase overall numbers based on interactions, content, promotions and conversations with followers.

In Marketing BPS we have decided that the best networks for us are Facebook, Linkedin, Youtube and Instagram. We want to hear what is the best network for you, write us what you think in the comments.

 

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