Covers offer enormous potential to companies, and many of them do not know it. Regardless of which one, it is important to display it in a visible Fan Page space. In the past Facebook did not allow Call To Action, price or contacts on the cover.
Currently it does and it is important to take advantage of it, you just have to comply with its rules. On a Fan Page the cover is that billboard on the highway that everyone loves and spreads. Let’s know the advantages of using a video cover on your Fan Page.
Why use a video cover on the Fan Page?
The videos are the new sensation for this year and perhaps for the ones to come. The trend is to see a short of what you promote or what your company offers. The cover of the Fan Page is the ideal space to see and know it for the following reasons:
Remember a slogan
A video facilitates the process of remembering a slogan making it hard to forget in each place. Also, if they see your brand, product or service, go buy it or recommend it.
Serves to promote trends
With a video cover you can include trends and promote them in the world. This makes your brand, product or service associated with a popular action. The effect will be chain and very interesting.
Increase traffic
If the video cover is the best of the best, many more people will go to your Fan Page to see it. They will quickly have access to everything you offer and increase the number of followers.
Place the best of your company
In a video cover we must place the best of the company, what impacts and what attracts people. It can be fun or emotional, touch on a global theme and associate it with your company. It’s all good!
Promote a #hashtag or social media
The hashtag is a widely used tag on all social networks. If you want to boost your brand, product or service, video cover will help you do that. You can also promote your social networks.
The video cover can be quite a sensation if you apply a good edition. Invest in a good dynamic, entertaining and emotional cover. Try to reach more people by showing what you’re offering and how this will improve users’ lives. Invest in quality and get good returns.
I hope these recommendations can help you take into account promoting your products with videos and as always these are our recommendations from the BPS Marketing team.
If you want to see more about our tips visit our channel on YouTube.