We specialize in developing E-commerce that generates sales

The ideal complement to your digital strategy is the incorporation of an E-commerce, with which you will be able to optimaze all your internal sales processes and maximize your profits given that this will be available to make purchases 24 hours a day and 365 days a year, taking advantage of
businesses and physical stores that have a defined opening hours, becoming a limiting to their sales capacity. Consedering also that through an e-commerce we can reach a larger target and allowing us to increase sales opportunities and improve the knowledge of your brand.

In Marketing BPS we specialize in developing e-commerce as part of the digital strategy of your brand, taking into account the specific needs of your brand and the target audience to design an e-commerc that meets both yor needs and your brand.

We support ourselves with twotools to builde-commerce that best suits your business. Both offer great benefits and have an excellent track record in the market for their facilities, complement, stability and security.

E-commerce
E-commerce

Why trust WooCommerce and Shopify to build your website?

Both platforms are design to create an e-commerce quickly and without complications, offering the possibility to use the templates created by others users and adapt them to the style and needs of your bran or you can also
start from scratch your own design and structure.

You will also be able to implement SEO strategies to improve your web positioning through add-ons specialized in its optimization.

To help you to decide which of these platforms is best for your business, we present the most important advantages of each of them:

Shopify
  • Includes all the services needed to create and manage yor online store (templates, hosting and web hosting).
  • It has a shopping cart restore function, sending an email to the user after leaving the page without made the purchase.
  • Despie offering few free templates, the design and structuring is more complete and profesional.
  • Loading time of the website is fast thanks to its all-inclusive package.
  • Allows up 10 stores to operate in several countries, as compensation for their limitations in transalation into other languages.
Woocommerce
  • It is an open-source platform, so it offers more possibilities for customization, but also requires more technical knowledge in web design.
  • It is ideal for implementing a content strategy, using blog as an essential part of search engine optimization (SEO).
  • It has a wide variety of free templates for your e-commerce.
  • You can add add-ons for invoice generation for each transaction.
  • Easy integration of translation plugins that do not affect the SEO of your online store.

Key points when developing your e-commerce

Selecting the platform to use for your e-commerce is very important, but you should keep in mind that it is not the only element that will influence the success of your online business.

There are other factors that can have a high degree of incidence and impact for your e-commerce.

  • Know customers, to create appropriate strategies for your business you must define who is your target audience, which will allow you to know what needs you can meet with your products or services, and the best way to communicate with them.
  • The buying process must be easy and quick to make your sales rate higher, many online stores have too many steps to make the purchase and the buyers lose interest an abandon the cart.
  • Good website structuring and product labeling is vital, will allow your prospects to find the products they need easily and quickly through a menu and submenus very well organized or with a quick search.
  • Using quality images may seem too obvious, but it’s not just about using a high-resolution camera, but showing what your prospects want to see from your product, and even add videos to generate confidence and expectations about the usefulness and benefits of the product.
  • Support yourself with social networks,, because although with the website you can implement SEO strategies, social networks will serve as an additional boost to achieve more sales, increasing awareness of your bran and sharing content that builds interest and trust in your brand and products.
  • Do not forget the logistics after the purchase, and it is that this is a very important part of the user experience and will have a high influence on buying back on your website, mainly valuing the speed of delivery, communication and transparency by the brand throughout the delivery process, the conditions under which the product is delivered and even the form and visual presentation of the delivery package.

When launching your e-commerce you must consider many elements that will influence the development and ability to generate sales, that is why in Marketing BPS we want to be your strategic digital allies, supporting you to take off in the digital world and eventually help you grow with the implementation of new technologies and digital marketing solutions focused on your business.