The importance of email marketing campaigns to increase revenue

While traditional and social media marketing has been gaining ground in recent years because of the amount of audience it can capture, no marketing campaign can be considered complete without direct marketing.

That is, marketing techniques that have close communication, and therefore a direct impact with potential customers, those who are in the process of decision and even with recurring.

A great example is email marketing, which allows us to send all kinds of information about the product, service, promotions and much more fair in the hands of the consumer, do you already know?

What is email marketing for and why does everyone use it?

The vast majority of marketing techniques focus on visibilizing and attracting customer attention, but in order to make a purchase it takes more than that, and it’s about having a dialogue that guides our potential customer hand in hand in each of the steps to reach the purchase and continue with a follow-up.

But let’s take a closer look at what other advantages we can take:

Rapidity

Do you have promotions and news for your customers? All you need to do is send an email so your customers can quickly get all the information you want them to take advantage of right away, such as quick or seasonal offers, coupons, live events, new benefits or products, and more.

Fidelity

Thanks to the above, you will achieve that your customers are faithful to your brand, achieving a very lasting relationship that can hardly be achieved with other types of marketing.

Customizing

There are email marketing tools that allow you to segment your customer database or interested audience, with the possibility of sending specially designed emails to each type of audience according to the data collected such as their sex, geographic location, products purchased previously, etc.

Accompaniment

Many prospective customers have many doubts and fears about whether they are properly investing their money. Sending them the information they need according to their respective purchase stage could help them to finalize it more quickly.

Affordable

Compared to advertising campaigns, whether traditional or digital, email marketing is practically much cheaper since sending an email costs absolutely nothing, and will result in more profit as long as they are carried out properly.

Measurable

With the current tools you can already know who opened your email, clicked the button and other actions that will help your metrics, opening the door to improving your marketing campaigns.

Meet your goals

This method practically adapts to all types of objectives of your campaigns such as: get a purchase, generate web traffic, schedule an appointment, register for your site, get information for your database, get your opinion through surveys, and much more.

Without a doubt, whether directly or indirectly, email marketing is an excellent tool to start generating income and even secure them in the medium and long term, a tool that you should never miss.