Memes an underrated sales tool

Memes are a form of expression that was born with the digital age, where images are exaggerated with messages in a mocking tone. Currently its popularity has grown exponentially leaving everyone waiting for a new one every time a world event occurs.

Believe it or not, memes are great sales tools, generating agencies that specialize in their creations. Want to make your own memes to boost your campaigns? Here you will learn how to do it.

How do memes benefit us in our sales strategy?

There are big companies like Lemlist that have taken great advantage of memes, in fact their service is based on it, They have used this type of popular language within their own Cold Emailing product and have been quite successful in increasing open ratios thanks to the empathy that only a meme can achieve.

The power of a meme is incredibly broad, considering its actions. They are easy to viralize and if they have a really meaningful or thoughtful message, it achieves a greater impact. An interesting term came up called memejacking.

It is an activity that takes advantage of a successful event to exploit it at convenience. With this we can do marketing with memes as follows:

• They go viral with ease.
• Memes were born on social networks and it is through these channels that they spread best.
• They are the perfect method to gain followers, likes or comments.
• They do not take into account the language, an image can be universal and be understood by many even if they do not understand the text.

This is summed up at a higher level of impact by having our brand, product or service reflected in them conveniently. People will take the meme as a message full of humor, reflection and a little action.

How to use a meme to sell more?

Selling more with memes can be easy if we devote time to the following tips. Each ensures a successful sales strategy by applying these videos or images correctly:

• Look for an appropriate image to help highlight your brand, product or service.
• A good meme to sell must fit the moment or a tradition combined with your brand, product or service.
• You must create a meme that is easy to understand and does not go beyond the initial parameters of your intention.

Memes have a history and were created in the 1970s. For Richard Dawkins, author of the book “The selfish gene, 1976” explains that the meme allows to transmit an idea in a very basic way. This allows us to create sales strategies based on these proposals full of simple data, but of great impact.

I hope these guidelines can help you when you create your new content are our recommendations from the BPS Marketing team.