Social Networks Which one suits me?

THERE ARE MORE THAN 30 SOCIAL NETWORKS, WHAT DOES YOUR BUSINESS NEED?

Choosing a social network can be a very interesting job, especially for those looking to take advantage of its benefits in marketing. However, not all provide the precious value you expect for many reasons.

One of them is the kind of audience that uses them and may not be in tune with what you’re looking for. If you want to choose the best social network that fits your needs, here we will tell you what to do.

Tips for choosing the best social network by Marketing BPS

Currently digital relationships or interactions through social networks have had a greater impact. No matter what type of purpose you use, your presence on these platforms is vital. But which one suits me best? To do this, our BPS Marketing team has decided to leave you these recommendations that will make you make a better decision:

Know all the social networks that exist

This is basic in any type of choice, knowing all the options and how they work. In social networks there are a large number of platforms and each one fits different audiences, demands and styles. There are horizontal RRSS (there are all kinds of users) and vertical (handles specific topics).

Rank your customers

By detecting the type of target audience or client you will know which social network they use most. Segmenting it by gender, age, tastes and other attributes make the picture clearer and you will choose the ideal social network.

Content type

All platforms allow a specific type of content. Not all are suitable to publish any topic and expect positive reactions. Each network has a better content type than others, including multimedia tools, keywords or images. We recommend the following article about the measurements of images for each social network.

Learn how to use social media

Despite being social networks each works differently and to better take advantage of their benefits, it is necessary to know them. Biographies or profiles are cleverly configured to appeal to the public. This also includes content, frequency of publications and links.

In short, choosing a suitable social network can be hard work, but it is necessary to do so. The key is to invest time, money and effort in the right platform. To do this, the research and analysis process involving your objectives and existing tools must be linked.

And as the great Matt once said:

“Social Media is about people! Not about your business. Take care of people and people will take care of you.”

Matt Goulart – founder of Ignite Digital

When we start in Marketing BPS we also suffer trial and error the choice of a social network suitable for our audience, we hope that these tips help you in your choice and if you have doubts we encourage you to write us on our fan page or in the comments.