Part Two

How to create Quality Content?

(Day 6 – 20)

Organizing your content comes first.

To start creating content first you have to sort our ideas, so we will use the Trello tool.

https://trello.com/?truid=tr30af5b-8149-d824-3cf1-abbcae174610

Important:

– It is recommended to work your publications weekly.

– Based on the study of your competition, decide to make your posts either: every day or a day if and a day not, or as you have determined in your study. This time we will make an example as if we published 1 day if and 1 day not, is an example, this is not law.

Take our next model or use the example Word file.

– Be creative and original with your Copy, it shouldn’t be forced, if you don’t have ideas, remember the brand study you’ve done before? I hope you saved it because it’s time to consult.

– Remember to use 2 or 6 hashtags in your posts, Facebook loves to know how to categorize you, so make it easy for them to rank better according to the interests of your consumers. If you do not know how to make them, to not extend too much I recommend you read this article by Andreas Schou

Creation of posts for Facebook

Once your texts for posts are organized, it’s time to design. We keep in mind that using Adobe Illustrator or Photoshop can be very complex especially for people who have never used such tools (if you already have them and use them skip this step), also requires mid-range equipment. That’s why we bring an alternative tool that can help you.

You can use Stencil is a page that helps you create content with its image bank that has integrated, its platform is very user-friendly and is free the first 10 images.

Stencil – https://getstencil.com

• 800 x 800 pixels
• 1200 x 788 Pixels

Before publishing the posts that you have created you should check each of them in the Facebook link that I leave below, because in the next topic we will see the investment part in Facebook, but it is very important that the posts, pass the 20% filter of our beloved Facebook platform and I’ll explain it to you below.

The tool is called Text Overlay – https://www.facebook.com/ads/tools/text_overlay

✅ RIGHT, so that the publication takes advantage of all the investment intended, but passes this filter, Facebook will put a brake on us not to “dirty” Visual noise updates user posts and will decrease the number of times your post will appear as considered “dirty”.

This is the famous 20% rule of the text. It is very important that you take it into account, because if you have too much text the publication, even if you invest you will not have much scope and that will cause many users to miss your valuable publications.

What time should I post?  

This is a topic that is debated MUCHISIMO, but the truth is that… depends… depends on your brand, your audience, your product or your service. Whoever tells you it must be at a specific time, IS LYING. Unless they have analyzed your market. The real result will be determined in the analytics at the end of each month, which will give you the time when you’ve had the most likes or views of your content.

I recommend reading this content marketing article and drawing your own conclusions.

https://marketingdecontenidos.com/horas-de-facebook/

Recommendations

• Your posts don’t just have to be aimed at sales, because you will give the perception that you only want to sell and not the opinion of your customers. You must sell without selling, for more reference watch the video of Jürgen Klarić, it makes it wonderful and you will understand a little more of this topic.

• Having this method, we will start creating 15 monthly publications, remember to adjust your publications to your market research, this is just an example, you can do what your market requires or what you consider.

Do or do not make a Facebook Live?

Don’t hesitate, DO it, I know it’s hard, but what I’ll tell you is the best recommendation there is, they have and should do a weekly Facebook Live to get started. People like to deal with real people, not images.

It can be difficult to talk in public (technically you will be), but if you talk about a topic that you know very well as the benefits of your product or service will be very easy; if you feel sorry for asking a friend or family member for help with testing or writing your own script and practicing over and over before Live (you can’t edit), it will become easy over time and you will feel better as your customers will know who is behind everything and you will empathize more with them.

It is proven that using a Facebook live grows up to 300% brand perception according to mediakix, because those videos reach many more users than publications. Keep this in mind.

In 2019 the barrier of television and the Internet is broken, there will be many more users connected to the Internet, so in your social media strategy you have to be present to create a Facebook Live, to get closer to your users.

If you have any questions, you can write us in the comments or to our email:

[email protected]