Why should I invest in social media?

Today, invest in social media is essential for the growth and positioning of any brand both online and offline. According to specialized studies, at least seven out of 10 consumers have acknowledged being influenced by social networks during their purchase processes.

With this we see that the presence or not in the networks can impact either positively or negatively, not only in the perception of the customer but in their purchase decision, influencing in some way the profitability of a company.

But to invest in social media it is necessary to know and take into account two fundamental aspects: SEO and SEM. The first, Search Engine Optimization, (Search Engine Optimization) refers to the optimization of publications to have greater visibility, appearing in the top positions, what is achieved free and organic with quality content and keywords.

On the other hand, SEM (Search Engine Marketing or Search Engine Marketing) is all marketing actions that allow you to perform pay-per-click campaigns on social networks, and where the company can reach its target audience more quickly and effectively.

The advantages of SEM are due to the segmentation tools it offers, such as the age range, location, sex, tastes, habits, places and pages it visits, and other elements that allow a brand to directly reach its target, That is, to people who can really be interested in their content, products and services, attracting a potential customer.

This type of investment in networks such as Facebook, Instagram or LinkedIn today are vital for companies or personal brands can promote and excel enters the immense competition. In addition, they generate a greater reach, reaching more people immediately.

The options to invest can be in posts or image posts, videos, or links redirected to the brand’s website, which, depending on the objective, will result in greater brand recognition, more interactions, and increased sales. 

Without a doubt, having a good investment plan in social networks is an elementary point of the marketing and communication strategy of any company.

I hope these tips are helpful to you, I am eager to know what you think, let me know your opinion in the comments. 😎