In today’s world dominated by millennials and generation Z, the power of video is growing. This is why companies are aware of the importance of video marketing in their communication and sales strategies. 

This change in consumer behavior has led brands to take more advantage of social networks to capture the attention of their customers, taking into account the following statistics: Videos on networks are shared 1,200 percent more than texts and images; Facebook consumes approximately 100 million hours of video daily and this format generates almost 300 percent more reach and clicks than images; In addition, it is estimated that 94 percent of users will watch streaming videos in 2019.

These figures show that videos are having greater consumption and interaction, however, competition is arduous and to achieve the desired engagement and stand out from others, it is necessary to have attractive and creative content.

In this sense, video marketing strategies for 2019 focus on the following trends:

Streaming

o Live Streaming: It is ideal for displaying another side of the brand. These types of live and real-time videos allow the public to participate more in activities related to the brand, its products or services. It is important for companies to optimize their videos with responsive features, which adapt to the resolution of mobile devices, since almost half of the views are made from phones and tablets.

Videos 360

360-degree videos are becoming increasingly popular, offering users a more interactive and real experience. Although they are mostly employed in tourism businesses, this year they will expand into the marketing strategies of other business areas. 

Vloggin

Companies are betting on vloggin-oriented marketing strategies to show more human aspects of their daily operation. This type of content is more economical and its main advantage is that it helps to connect in a more emotional way with its customers.

Virtual Reality

It is a trend that, although underdeveloped, is growing. It serves to present and sell experiences to customers in a different way, and this year will be more used in video marketing strategies of many brands. 

I hope these tips about video marketing for 2019 will help you, I am eager to know what you think, Have you found new trends? , let me know your opinion in the comments. 😎

 

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