For this year will be materializing important changes in the way of doing digital marketing. Here’s where the trends for the coming months are pointing in this area:
Video Marketing:
This format is fashionable and has become an essential part of marketing strategies. Brands are betting on creating videos to get closer to their audience. And recent statistics claim that 90 percent of consumers say that videos help them in their purchase decision. Also, posts of videos, live videos and audiovisual content linked to brands increased 99 percent on YouTube and more than 250 percent on Facebook in the last two years. To top it off, it is estimated that this format will cover 80 percent of all internet traffic this year.
Artificial intelligence:
It is not something in the future, we are already in the presence of this. The technology industry has been working on it for years, especially in the digital marketing sector. Platforms like Facebook and Google use it to analyze users’ interests. Thanks to this technology it is possible to analyze millions of data about the consumer to determine what are the best hours and days to contact him, which content will attract his attention or the headlines that generate more clicks.
Microinfluencers:
It no longer matters how many followers a person has, but the credibility and influence that exerts. The trend is to link up with experts on specific topics, who share their knowledge and opinions in their social media profiles, achieving up to five times better results in engagement. These humanize brands and allow access to a targeted audience, generating conversation and achieving advertising much more naturally.
Snack Ads:
This format with content that disappears in 24 hours allows to reach more customers with a short message and easy to remember. Studies reveal that users enjoy this format for the ephemeral and less formal. Instagram and Facebook stories have qualities that provide great benefits for digital marketing such as the use of geo tags and hashtags tools, and the possibility of conducting surveys to know the opinion of the audience on specific topics.
I hope these tips will help you, I am eager to know what you think, Have you found new trends? , let me know your opinion in the comments. 😎
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